SunKiss: Reimagining Radio
Radio is facing exciting challenges, while innovative technology is opening up new horizons. SunKiss is showing the way forward with a fresh approach and pioneering concepts. It's a contemporary listening experience for a modern lifestyle.
Photo by SunKiss
A New Way Of Listening
The future of radio is online! Now is the time to embrace this relatively young technology, and to explore exciting opportunities.
More and more listeners now connect via smart speakers or via Bluetooth to media players in the car or in the home. In fact, the typical listener rarely listens on an actual radio. The recent RAJAR figures in the UK revealed that 65% of radio listeners tune in on a digital device, and 18% listen online and that percentage will grow and grow especially with the advent of 5G and exponential development in digital technology. Meanwhile traditional FM frequencies are becoming saturated and restrictive and even DAB does not offer the same longterm potential as online platforms.
SunKiss listeners can join us online anywhere at sunkiss.radio, on smartspeakers or Sonos using a radio player app, or in the car by downloading our app and connecting via Bluetooth or CarPlay.
Online broadcasting is a game-changer. Yet, what we've seen is just the start of the revolution. As technology improves exponentially, the accessibility and quality of online broadcasts will revolutionise listening habits, breaking down traditional boundaries and opening up infinite possibilities.
A community without boundaries
Connecting and strengthening communities - this is where radio is strongest and most relevant. Traditionally the community has been defined by the broadcast regions, but times are changing.
The SunKiss community is not restricted by geographical borders. Instead we connect a network of likeminded listeners with common interests and shared values. Our community shares an appreciation of the world around us and a wish to embrace life to the full while inspiring others to do the same.
Radio is a unique opportunity to reach out to the community, to strengthen the community and to serve the community.